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coupe and hatch portfolio

SRX Air Cleaner

Utah Rainbow


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I own and use a Rainbow Vacuum on a regular basis, so when I got a call from Darleene and Jim at Utah Rainbow to build a website, I got excited! They own one of Rainbow’s regional general offices in Orem, Utah. Other competing businesses in their industry have new and “modern” websites. Jim and Darleene contacted me to design them one even better.

My Client’s Goal

"We need a website that looks better than our competitors. Our old website is so outdated and we need to freshen things up!"

The Design Process

Before I started my design, I checked out the competition. I assessed that I needed to design something with fresh and clean branding, and ensure that users understand what the product is as soon as they visit the page. I chose to use blue and green gradients throughout to give a "rainbow" feel. I created custom icons and put together clean, large graphics of their product to better showcase visually. Most importantly, I focused on the user journey, using my outsider perspective to make sure each section is mentally digestible and would make sense to any potential client.

About Utah Rainbow

Jim & Darleene moved to Utah to be closer to family. They quickly realized that the air quality in Utah was one of the worst in the nation. With their knowledge and expertise in the air quality industry, they immediately jumped into action. They opened their office in Orem, UT, and have helped thousands of families improve their indoor air quality.

Developed by Sethdaniel

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When hiring me as your web developer, there are more benefits than receiving a beautiful and well functioning website. I find it very important to provide clear and consistent communication. I look forward to helping you and your business succeed!